Marketing
Hansa FinCon OY offers customized financial marketing and fund raising services which include full range of activities. We assist our partners in meeting their capital raising targets by identifying the appropriate qualified investor base, adjusting placement conditions, preparing and implementing marketing plan and matching them with partners and seeders. The result of our efforts is an increase of assets under management or getting the needed seed capital as a result of the marketing process that is mutually beneficial for all parties involved.
Marketing outsourcing offers investment managers the possibility to use the benefits of full-service sales and marketing capability at a fraction of a cost compared to setting up an internal marketing department. Partnering with Hansa FinCon OY allows the emerging manager to reduce his fixed costs while growing the firm's assets in new business opportunities.
The biggest advantage of contracting a professional third party marketing firm is that the company takes care of the full range of marketing activities.
Generally we divide the fundraising process into three parts:
- Pre-marketing
SWOT Analysis
Legal framing
Development of the story for the market
Preparation of the marketing materials
Translation and set up of the web page
Intelligent PR
Articles
Interviews
Product placement
Sponsoring
Online-PR
Target group selection
- Active Marketing
Press meetings
Presentations and meetings with IFA
Presentations and meetings with institutional investors
Presentations and meetings with private investors
Presentations and meetings with family offices
Social events / Sponsoring event / Receptions
- Ongoing marketing
Setting up of the representative office in the targeted market
Newsletter marketing
Ongoing PR and product placement
Sponsoring
CRM of the potential investors
Closing preparation